Registration
AI Policy Challenges
A strategic opening on the policy questions DMOs are confronting as AI moves from experimentation into implementation. The session looks at AI Policy, Transparency and Governance as a connected set of issues, examining how DMOs are shaping their own strategies.
Preparing for AI's Future: Use Case Exchanges
A peer-led format built around shared experience. Participants will bring live cases of how their teams are preparing for the future of AI, surfacing the concerns, the unknowns and the practical responses that are starting to take shape.
Lunch
The DTTT AI Transparency Framework: First Committee Discussion
A working session on the DTTT AI Transparency Framework, the open suite of models for recording and communicating AI use across tourism organisations. The session walks through the framework in detail and opens the first governance committee discussion.
Working Through the Framework
Focused on assessing and discussing the four Tier 1 Models from the AI Transparency Framework. Each model addresses a different dimension of AI use.
AI Transparency Model
How AI contribution is recorded using the A to E scale.
Productivity and Delivery Extension Model
How AI time savings and capability extension are measured.
AI Environmental Impact Model
How the relative energy intensity of AI use is graded.
AI Content Integrity Model
How the ethics of AI-generated visual content are assessed.
The Organisational Lens
The Tier 2 Instruments focus on team and organisational structures rather than individual outputs. They examine the capability, maturity and wellbeing of the people doing the work.
AI Maturity Model
A baseline assessment of where an organisation sits on its AI journey.
AI Capability Model
A scenario-based individual assessment producing an archetype profile.
AI Wellbeing Instrument
A periodic reflection on what AI is doing to people inside the organisation.