X. Design Week 2026.

Brought destination teams together in Brussels to unite three days of collaboration into one continuous conversation across four key themes. We first explored how teams are actively restructuring their operations to prepare for artificial intelligence. The discussion then moved to the urgent need to build public trust through clear ethical guidelines. Our third theme addressed the challenge of maintaining digital visibility when new external platforms control search results. We finally examined how advanced digital systems now serve as the modern entry point for the entire visitor experience.

Every single theme places unique demands on DMOs. The current pace of technological change greatly exceeds traditional planning cycles. This report captures the essential insights that emerged directly from our collaborative time in the room, highlighting all of the arguments alongside effective case studies.

We'll share selected findings publicly to encourage wider industry progress, however the complete collection of candid conversations alongside detailed strategic frameworks will remain accessible exclusively to our members and event participants.