X. Design Week 2026
Digital Tourism Think Tank
Zone · The Advisory Clinic

The Advisory Clinic

Bring a real problem. Leave with a route forward from experts and peers. The Advisory Clinic is built around cases submitted by participants in advance. The facilitators identify common patterns, typical failure points and what good looks like in practice. The format is structured to give participants concrete next steps for their specific situation. The Advisory Clinic is led by James Arnold and Fábio Caldeira.

The Advisory Clinic
Four Rotations

Where The Advisory Clinic goes across the two days

01
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AI Readiness, Workflow & Knowledge Systems

Submitted Cases on AI-Readiness

A focused advisory session built around cases submitted in advance. Facilitators identify common patterns across the submissions, typical failure points and what good looks like in practice, giving participants concrete next steps for their specific situation.

Tuesday 2 June · Morning
02
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AI Governance & Strategy

Submitted Cases on Governance

A focused advisory session built around governance documents, AI policies and framework drafts submitted in advance. Facilitators identify the most urgent gap between each organisation's current AI use and a responsible, disclosed approach.

Tuesday 2 June · Afternoon
03
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AI Discoverability & Presence

Submitted Cases on AI Presence

A focused advisory session built around discoverability cases submitted in advance. Facilitators identify common patterns, where destinations are getting tripped up and what good looks like in practice.

Wednesday 3 June · Morning
04
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AI Interfaces & User Experience

Submitted Cases on AI Interfaces

A focused advisory session built around interface and experience cases submitted in advance. Facilitators identify common patterns, where destinations are over-engineering, under-investing or missing the point.

Wednesday 3 June · Afternoon