Where The Debating Room goes across the two days
AI's Impact on Teams & Content
Is the real barrier to AI in destinations people, not technology? Is AI just producing more content of low quality? Arguments from both sides, with devil's advocate questions on whether a training day changes anything and what it says about your brand if your AI content is indistinguishable from everyone else's.
Innovation or Protection
Does governance slow AI adoption or make it sustainable? Do AI governance committees need AI sceptics as a check against the champions? Provocative questions on whether your audience actually reads disclosure labels and whether transparency creates more problems than it solves.
Being Tactical with AI Visibility
Should destinations align AI visibility with strategy or with demand? Strategy means setting bold objectives in new markets. Demand means showing up when visitors are searching. Provocative challenges on whether hidden gems content harms the destination and whether GEO makes overtourism worse.
Deciding What to Build
Should destinations build AI platforms themselves, or focus on providing high-quality data for others to build on? Real examples surface the harder strategic questions on what the desired set of solutions looks like and how to avoid hyper-fragmentation.