Zone · The Lab

The Lab

Get hands-on with the tools, workflows and prompts currently shaping destination work. In each Lab session, we bring live examples to the screen, inviting participants to work directly alongside the facilitator. You can expect to walk away with practical assets, whether that is a working knowledge base, a stress-tested AI policy, a set of tool benchmarks or a prototype interface. The Lab is co-led by Lili-Sheryl Tchepelova and Isabel Mosk.

Four Rotations

Where The Lab goes across the two days

database

AI Readiness, Workflow & Knowledge Systems

Building a Working Knowledge Base

A live working session where participants learn what project knowledge is, what you can put into it and what it enables. The session demonstrates the logic of MCP connections through a clear illustration and ends with a functional knowledge structure you can replicate immediately.

Tuesday 2 June · Morning

policy

AI Governance & Strategy

Stress-Testing Your AI Policy

A practical session structured around the DTTT AI Transparency Framework. Use the Framework on a real piece of work, generate a disclosure card, stress-test a draft governance document and leave with a one-page AI policy draft.

Tuesday 2 June · Afternoon

manage_search

AI Discoverability & Presence

Putting GEO and AEO Tools to Work

A hands-on session in two halves. The first puts leading GEO and AEO tools to a destination challenge. The second uses Claude in Chrome or ChatGPT in agentic mode to log into analytics, benchmark competitors and run technical checks.

Wednesday 3 June · Morning

design_services

AI Interfaces & User Experience

Vibe Design or Vibe Code

A hands-on session comparing two approaches to building AI experiences: vibe design through visual interfaces versus vibe coding through conversational prompts. Work through both on a real destination challenge, then debate the skills implications for in-house teams and agencies.

Wednesday 3 June · Afternoon