Where The Strategy Room goes across the two days
Becoming AI-Ready
Most organisations are waiting for clarity before committing. This session works in the opposite direction: identifying the one or two moves that unlock everything else, the foundations that need to be in place and how to build internal momentum without a perfect strategy.
Building Your Governance Framework
Work through how destinations move from individuals using AI tools to an organisation with clear rules and standards. Map where your organisation sits between phase one (efficiency) and phase two (reinvention) and identify the single biggest thing stopping the move from one to the other.
Going Further on GEO and AEO
A strategic working session on how to take GEO and AEO further. Cross-platform and multi-author approaches, the choice between depth and volume, and the harder question of when to set the narrative versus respond to demand.
Investing in AI Interfaces with Longevity
How destinations should invest in AI interfaces given how quickly the technology evolves. Work through the harder questions: what KPIs matter, how to measure ROI, when to pull the plug, and how to balance AI with traditional interfaces.